Links for HBU Interview
Admissions/Enrollment Web
Old site vs. new – highlight front page, admissions involvement, project planning, cleaner layouts on freshman admissions criteria page, edited and finished all content after first review by director of freshman recruiting
Social wall – based on #futurecomet hashtag, visual tie with admit letter and Future Comet email
Explore – to add to (and maybe counter) our reputation as seriously academic, we created this page to showcase top info. requests with a lighter, more fun touch. Page won CASE bronze award 2015 in the Web – Sub-site category.
Case Study + Project Plans (1 MB Zip file)
Admissions and Enrollment Emails
Discover UT Dallas (Houston)
Won a CASE IV Gold comprehensive award 2014 for Enrollment Recruitment Marketing: Publications, Emails, Web Site Collaboration
Graduate Admissions
Old vs. New Link
– Cleaner, more scannable page layouts
– Gave more attention to international student needs
– Steps page: nothing beats black text on white for legibility
– Complementary broadcast email design
Social Media
#utdgrad – Glimpse of Graduation
– Won CASE Bronze award 2015 in the Social Media – Integration category
Analytics
2013 Web Overview
2013 Home Page Visits
2013 Mobile Device Browsing
2013 News Center Overview
2013 Most Read News Center Story
2013 Most Popular Facebook Post
2013 Transformation Post on Facebook
Urgent/Crisis Communication
Red headline mobile front page
– I was the operational lead on delivery of urgent/crisis messages over web, email and social.
– Monthly tests of EAS tests run by City of Richardson with University Police
– Backup web servers in Austin and Florida
– Lightweight version of home page for logarithmic load increases
Development and Alumni Relations E-news
AlumniLink 2007
AlumniLink 2012
AlumniLink 2017
Development and Alumni Relations E-vites
Campaign Finale
Chicago Alumni Reception
North Texas Giving Day 2016
Brand Standards Update 2018
– utdallas.edu/brand
– Won CASE silver award 2018 in the Web Redesign category
Implementation of New Mass Email Procedures
Mass Email Best Practices (Powerpoint file)