Brand Standards
I co-led the teams we formed to revamp, release and rollout comprehensive brand standards in 2010 and 2017. Between those years, I led ongoing advocacy, support and enforcement for visual identity and user-centered best practices on the university's digital media. Our approach of providing education, templates and services helped support a wide adoption of the standards. In 2017, an assessment measure for our unit revealed we had achieved the highest digital branding compliance of any academic campus in The University of Texas System.