Search Engine Optimization
I started a search engine optimization program in Jan. 2021 that has resulted in a 6X increase in the number of HBU.edu pages on the first page of Google organic (free) search results, from 32 tracked keywords to 209 in Feb. 2022. Some of the 209 have search volumes in the tens of thousands or hundreds of thousands per month. This has helped drive a 15% increase in HBU.edu website visits through the organic search channel.
